The New Castle Area Transit Authority will be looking to better market itself and its services over the next couple of years.
The Southwestern Pennsylvania Commission presented the marketing plan for the authority for fiscal years 2022-2025 during the authority’s board meeting in March. The SPC helped work on the plan with the authority.
The marketing plan is part of the implementation of the PennDOT Act 44 performance review action plan originally outlined in the NCATA performance system review report of 2018.
The authority will work to market to commuters who ride between three and five days a week, workers, students in high school and college, senior citizens and people with disabilities, as well as tourists.Read more »